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Apr 9, 20092 min read
The return of the prawn Vol-Au-Vent
I originally wanted to post this straight after a networking event I attended at some point over the course of the last month . But was...
Mar 18, 20091 min read
Silence Speaks
I mentioned in the “Got a Blockage” post that I had recently attended a superb creative writing course. Well the organisers are running...
Mar 18, 20091 min read
Ladder to the Moon and the true power of face to face experiences
It is all to easy in our focus on the commercial and business side of live events and face to face experiences to forget that there are...
Mar 17, 20091 min read
Barcelo, Malaga
A business class hotel with all the facilities you need, right next to the train station AND… There was a slide from the first floor...
Mar 9, 20092 min read
Why oh why?
More wedding venue hell. It is rare that my personal life fits so well with my commercial blogging, but here is another little anecdote...
Mar 9, 20092 min read
Got a blockage?
Writer’s block is not pleasant. It can strike at anytime and affects even the most prolific writers, PRs and journalists . I spent last...
Mar 9, 20092 min read
Lies – damned lies
Why do they do it? It destroys faith in the brand, puts off customers and above all, drives me up the wall! I am talking about...
Feb 6, 20091 min read
Brian Kirsch – Charity Event Insurance
Brian talks charity event insurance – http://www.fundraising.co.uk/blog/2009/02/03/does-your-charity-event-insurance-do-what-you-think-it...
Jan 23, 20092 min read
Highs and lows…
What a week! Just three days after Obama is sworn in as President, which the world media proclaims one of the greatest moments in...
Jan 16, 20092 min read
Leave your ego at home
Much like any other form of marketing, PR requires an understanding of your target market. During the first part of a campaign, Soaring...
Jan 9, 20092 min read
PR goals for your own campaign…
A small business owner recently asked me for some suggestions for a PR campaign he planned to run himself. Specifically he wanted to...
Dec 31, 20081 min read
Don’t forget to have fun!
PR shouldn’t always be serious. Even for those focused on business to business campaigns, there are plenty of opportunities to do...
Dec 18, 20081 min read
And also… Happy Easter
Don’t worry – you didn’t miss several months – just a few press deadlines. Can you believe it? The press are already talking about...
Dec 11, 20082 min read
Make the most of exhibitions
As a follow up to my post several weeks ago ranting about the quality of some of the exhibitors at WTM I thought I would mention a little...
Nov 26, 20082 min read
Don’t Be the Best…
Or the first, fastest, greenest, oldest youngest, last etc etc etc! What strange advice from a PR I hear you say – but I stand by this...
Nov 13, 20081 min read
Please someone, talk to me!
At last – after three days I am finally leaving the city and heading back to the Cotswolds . I have just spent three days at World...
Nov 6, 20081 min read
Greenwashing????
After our last newsletter and the post a few weeks ago on the presentation for Positive Impact, I have had several requests asking about...
Sep 29, 20081 min read
Positive Impact avoids greenwashing
The focus of my session was mostly the six sins of greenwashing , although I did use a few examples to highlight best (and worst)...
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