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Apr 22, 20144 min read
Social Media Marketing For Absolute Beginners – Part 2 – Setting Yourself Up
In this blog series we’ll look at what are GENERALLY the 3 big hitters. Mashable published a great article with this quote – ‘Not every...
Mar 17, 20144 min read
Social Media Marketing For Absolute Beginners – Part 1 – Who, What, When, Where, Why and How?
Change. Sometimes it’s good, sometimes it’s bad, sometimes it’s scary and we will resist it with everything we have. But change is also...
Feb 24, 20145 min read
“Bringing Texty Back” – Brand Personality on Twitter
“How do we use Twitter effectively?” is a question on the lips of many marketing managers and chief executives worldwide. Whilst many DO...
May 24, 20132 min read
The Power of Videos
YouTube is the world’s second largest search engine after Google. It allows unregistered users to watch millions of hour’s worth of...
Dec 3, 20122 min read
Are you LinkedIn?
With over 100 million users, business networking site LinkedIn is now one of the easiest ways for career-minded professionals to connect....
Sep 25, 20122 min read
What do you think?
I have never been inside nor driven a Robin Reliant, Aston Martin DB9, Lamborghini or Subaru so can only offer my perception of these...
Jun 29, 20122 min read
Technology is not a solution
Actually, before I upset a huge demographic I should perhaps clarify my sweeping generalisation in the headline. Technology is very...
Jun 27, 20122 min read
Is it possible to blame technology?
Now I am aware that the software involved doesn’t have the capacity to feel blame but I cannot help wondering if somewhere in RBS, there...
Nov 19, 20112 min read
Christmas and the internet generation?
It’s meant to be the season to be jolly. But retailers fear a grim festive period with many on the high street starting their traditional...
Sep 28, 20111 min read
CRN implements 6 month training schedules to improve customer service
Panagiotis Podimatas from PC Podimatas in Greece, chairman of the CRN comments: “All our technical staffs are trained by Bosch and...
Jul 29, 20112 min read
What is PR?
PR winner… a guide to PR for small businesses I created a couple of years ago… What is PR? PR is all encompassing – some argue it is a...
Jul 15, 20113 min read
Choosing a PR agency is like choosing a canoe
The same as before – a trusted reliable Explorer made by Mad River Canoes. I know how it paddles, I know how it reacts in most water...
May 20, 20112 min read
What can PR do for us?
We are often asked: “What should I be looking to achieve with my PR and communications?” Whilst the following isn’t exhaustive it...
Apr 20, 20113 min read
How do I write a press release?
Press releases are a great way to achieve press coverage, but to be most effective they should be personalised and focused on the right...
Apr 10, 20112 min read
Why I love working in PR
Most people often curiously ask me what it means to work in PR. What background or specialisation is needed? I respond by saying that...
Mar 11, 20112 min read
The Communications Journey
Communications and marketing should be a journey. An ongoing progression from a to b to c to d to… Too often businesses approach...
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