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Nov 7, 20132 min read
Soaring Worldwide scoops international marketing award
Cirencester-based strategic communications agency Soaring Worldwide has scooped the Best Public Relations Campaign award at the Meeting...
May 28, 20132 min read
Teach
PR and communication is about teaching as much it is about learning. An ongoing change is technology which is shifting the way people...
Sep 25, 20122 min read
What do you think?
I have never been inside nor driven a Robin Reliant, Aston Martin DB9, Lamborghini or Subaru so can only offer my perception of these...
Sep 21, 20123 min read
What makes an effect press release?
In technical terms, a press release should be written in the third person, in a news-writing style, reporting on people, services,...
Apr 26, 20121 min read
Soaring enters construction market
Soaring Worldwide is expanding the sectors it operates in to include the construction industry. The decision follows the appointment of...
Dec 2, 20111 min read
Horses and harmonious marketing
When it comes to marketing, many companies will do a little bit of advertising and the odd press release but it is a hit and miss...
Nov 19, 20112 min read
Christmas and the internet generation?
It’s meant to be the season to be jolly. But retailers fear a grim festive period with many on the high street starting their traditional...
Nov 5, 20112 min read
To rebrand or not to rebrand
brand so it is something that should be revisited periodically to keep it fresh. Rebranding can have positive and negative effects so it...
Sep 23, 20111 min read
What is in a Name?
The most simple and effective element to any company’s brand is its name. Forget logos, messages, straplines and other elements, you...
Sep 9, 20111 min read
C is for “Create”
And in the modern world, creativity lies at the heart of communication. In the communications industry we use ideas to create strategic...
Jul 29, 20112 min read
What is PR?
PR winner… a guide to PR for small businesses I created a couple of years ago… What is PR? PR is all encompassing – some argue it is a...
Jul 15, 20113 min read
Choosing a PR agency is like choosing a canoe
The same as before – a trusted reliable Explorer made by Mad River Canoes. I know how it paddles, I know how it reacts in most water...
Jun 24, 20112 min read
Triffids influencing speakers ability to act.
It occurred to me after my post mentioning the Day Of The Triffids a couple of weeks ago that there was a second part to the quote I used...
Jun 9, 20111 min read
60 years on and still relevant
Following on from my last post regarding choice of words and language I was fascinated last night by a passage in a book I was reading. ...
Jun 3, 20112 min read
How do I communicate with people I just don’t understand?
I have been thinking a great deal the last few days about the challenges of marketing and communicating with different people. ...
Apr 10, 20112 min read
Why I love working in PR
Most people often curiously ask me what it means to work in PR. What background or specialisation is needed? I respond by saying that...
Mar 25, 20112 min read
Sometimes a little strategy helps
We have recently launched a new service offering our expertise in the creation of Communication Strategies. Whilst we love to do the...
Mar 11, 20112 min read
The Communications Journey
Communications and marketing should be a journey. An ongoing progression from a to b to c to d to… Too often businesses approach...
Mar 4, 20113 min read
Youth, Internet and the revolution
There should be a feel good factor in the way social media has shaken the bedrock of global politics in the recent months. From the wiki...
Feb 4, 20112 min read
The real great train robbers…
I moaned about UK transport issues whilst I was working in Japan… and here I go again! I live in the countryside – that is a fact and a...
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