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Mar 9, 20092 min read
Lies – damned lies
Why do they do it? It destroys faith in the brand, puts off customers and above all, drives me up the wall! I am talking about...
Mar 9, 20091 min read
Catch-up
I have been chasing around various events for the last couple of weeks, which means I have missed a few updates – so here they come,...
Feb 24, 20092 min read
CSR meets business growth: A fair-trade factory for Nexus
15% higher wages, away days and the introduction of a games room for new factory. Nexus Collections, the world leading producer of...
Feb 24, 20091 min read
The National Dish at the National Stadium
Delaware North Wembley Stadium, the global hospitality and food service company managing all MICE events and non-match day business at...
Feb 20, 20092 min read
MPI and Eventia bring in Canadian expert to educate UK industry
Leading industry associations MPI and Eventia have teamed up to run an educational and networking event on 5th March entitled: “Myths,...
Feb 19, 20092 min read
Positive Impact launches 2009 educational series
Positive Impact, the not for profit project providing education on sustainability to the event industry has launched a series of five...
Feb 13, 20091 min read
Statistics demonstrate importance of referrals in face of economic gloom
Nexus Collections annual sales trends report clearly shows an increase in customer referral based sales. The review, now in its third...
Feb 6, 20091 min read
Brian Kirsch – Charity Event Insurance
Brian talks charity event insurance – http://www.fundraising.co.uk/blog/2009/02/03/does-your-charity-event-insurance-do-what-you-think-it...
Jan 30, 20091 min read
IET Venues, including Savoy Place, pioneer Event Assured affiliate scheme
Event Assured, Europe’s leading innovator for event insurance solutions, is working with venues throughout the UK to raise awareness of...
Jan 26, 20091 min read
Russell Downing: Can we afford not to be sustainable?
Russell from Sheepdrove speaks out… http://eventsreview.com/news/2009/01/23/Can_we_afford_not_to_be_sustainable%3F #ScriptWriting...
Jan 26, 20091 min read
Unashamedly promoting clients and contacts
I met a wise man at the Sheepdrove Burns night this weekend, who predicted that 2009 will be the year of networking. With economic...
Jan 23, 20092 min read
Highs and lows…
What a week! Just three days after Obama is sworn in as President, which the world media proclaims one of the greatest moments in...
Jan 16, 20092 min read
Leave your ego at home
Much like any other form of marketing, PR requires an understanding of your target market. During the first part of a campaign, Soaring...
Jan 16, 20091 min read
We practice what we preach…
Much like the cobbler ‘s children with poor shoes or the builder with a leaking roof, marketing and PR professional often become so...
Jan 9, 20092 min read
PR goals for your own campaign…
A small business owner recently asked me for some suggestions for a PR campaign he planned to run himself. Specifically he wanted to...
Dec 31, 20081 min read
Don’t forget to have fun!
PR shouldn’t always be serious. Even for those focused on business to business campaigns, there are plenty of opportunities to do...
Dec 25, 20081 min read
Zzzzzzz
Sorry, no post this week, we are taking a well earned rest! #PoweringReputations #CommunicationsAgency #ProductLaunch #SwindonPR...
Dec 18, 20081 min read
And also… Happy Easter
Don’t worry – you didn’t miss several months – just a few press deadlines. Can you believe it? The press are already talking about...
Dec 15, 20081 min read
Merry Christmas and a Happy New Year to you all!
Once again Soaring PR has decided not to send Christmas cards. Instead we have supported Oxfam, and in particular their Education ...
Dec 11, 20082 min read
Make the most of exhibitions
As a follow up to my post several weeks ago ranting about the quality of some of the exhibitors at WTM I thought I would mention a little...
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