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Highs and lows…

What a week!  Just three days after Obama  is sworn in as President, which the world media proclaims one of the greatest moments in...

Leave your ego at home

Much like any other form of marketing, PR requires an understanding of your target market.  During the first part of a campaign, Soaring...

We practice what we preach…

Much like the cobbler ‘s children with poor shoes or the builder with a leaking roof, marketing and PR professional often become so...

PR goals for your own campaign…

A small business owner recently asked me for some suggestions for a PR campaign  he planned to run himself.  Specifically he wanted to...

Don’t forget to have fun!

PR shouldn’t always be serious.  Even for those focused on business to business campaigns, there are plenty of opportunities to do...

And also… Happy Easter

Don’t worry – you didn’t miss several months – just a few press deadlines.  Can you believe it?  The press are already talking about...

Make the most of exhibitions

As a follow up to my post several weeks ago ranting about the quality of some of the exhibitors at WTM I thought I would mention a little...

MPI UK reaches out to the regions.

In an initiative believed to be the first of its kind, MPI UK (Meeting Planners International) has developed a series of regional events,...

Don’t Be the Best…

Or the first, fastest, greenest, oldest youngest, last etc etc etc! What strange advice from a PR I hear you say – but I stand by this...

PR Seminars from B2B and B2C experts

A series of five seminars to help small businesses create their own successful PR campaigns will be run by myself and Ceri Jane-Hackling,...

Press Release Offer

For many, the hardest part of a campaign is the Press Release , knowing what to write, how to write it and who to send it to can be...

PR Guide for Small Businesses

For just £30.00 entrepreneurs  and small business owners can make an investment that could grow their business exponentially. The PR...

Please someone, talk to me!

At last – after three days I am finally leaving the city and heading back to the Cotswolds .  I have just spent three days at World...

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