With a 60% increase in web marketing activities, and a 20% increase in Social Media marketing in particular, Congress Rental Network (CRN) members have their eyes firmly fixed on increasing business levels even in tough
times.
Despite the impact of the recession and difficult trading conditions CRN’s continued focus on providing an excellent service to its clients and using the power of the web to generate business is clearly paying off as a recent survey shows.
Encouragingly the survey also reveals that 70% of CRN members plan to increase investments in Simultaneous Interpretation (SI) equipment and Audio Visual (AV) equipment over the next twelve months.
This confidence in CRN’s ability to deliver the solutions that the events industry needs is good news for the CRN team and underpins their strategy for growth.
Panagiotis Podimatas from PC Podimatas in Greece and chair of the CRN commented: “Our members are already leaders in the field of event technology so it is hardly surprising that they are adopting other methods to improve their awareness across all target areas. They are continuing to use web based marketing to attract potential new clients and also utilising a number of social media sites to raise awareness of the services on offer.”
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