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Feb 15, 20121 min read

Do first impressions count?


‘Don’t judge a book by its cover’ is a phrase which teaches us that we shouldn’t judge the worth or value of something by its outward appearance alone. Unfortunately, first impressions can often count in the business world and I was never more aware of this than when I booked up to attend a speed

networking event at a local business show.

Along with 19 other people I would get one minute to tell the person sat opposite me who I was and what I did, and then they would do the same. And this exercise would be repeated with everybody in the room.

The prospect of speed networking seemed quite daunting. Amongst the many people you get to talk to there might just be somebody who you want to do business with or could be looking to employ your services. As you only have a very short amount of time to connect first impressions really would count.

While we’ve been very good at promoting our clients, and shouting about what they do, I wondered how good I would be at promoting what we do to potential clients. But it’s all about having confidence. If you have confidence in what you are doing this will come across to other people. And there’s no better way to make a good first impression than by clear delivery of your message.

It made me think. Yes, first impressions count. But if you present yourself well during the initial meeting, you give yourself the best opportunity of making a proper connection. And if the person is really interested in what you do, you’ll get the chance to make the second impression. And that’s where it really counts.

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