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Oct 22, 20121 min read

Juggle

Juggling, used metaphorically means to multi- task, constantly refocusing ones energy across tasks and responsibilities.

In public relations, the ability to juggle tasks is paramount. Dealing with various clients in various sectors, every day is a new day and every piece of work is different.

Public relations is about working on a host of tasks ranging from traditional media management, digital public relations, reputation management and issues and crisis management. All of these tasks must be dealt with and more often than not, they intertwine with one another meaning that in order to deliver to client expectations, juggling time and prioritising must be done as and when needed.

As every client is different, the approach to executing a communication strategy can be a challenge.   Some clients may need digital PR and media management but others may need crisis management or reputations management meaning that

day to day there are a lot of tasks to be done with different clients and client needs in mind.

Juggling tasks also means responding quickly to any breaking news or preparing quick press releases to announce, for example, a new business win by a client.  Attention must also be paid to other aspects of PR like writing creative features, blogs and strategising social media campaigns.

So if you are facing a challenging work environment, juggling lots of different tasks and need a hand – perhaps we can juggle a few of those balls for you.

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