LSO St Luke’s can confirm the importance of PAs and executive secretaries to the events industry. Whilst following up leads from the ExecSec Summit they attended in Oxford last month, LSO St Luke’s could potentially bring new businesses worth well in excess of £40,000, with several opportunities still under discussion.
LSO St Luke’s Marketing Manager Tomoyo Miyakawa said: “The event was focused purely on secretaries and executive PA’s, with just 70 individuals in attendance which gave us the opportunity to talk one to one. For LSO St Luke’s, the results are superb, with more than 10% of the delegates interested in our upmarket venue, requesting further information and making preliminary bookings.”
Tomoyo continues: “The PA an
d secretary market are so often over-looked by venue and supplier marketers, who sometimes forget they are often tasked with organising events or at least the sourcing of venues and making recommendations. Our success once again brings into the light the sheer diversity of our industry, as well as our need to influence at every level of a company’s structure. We estimate around 1000% return on this sales and marketing investment.”
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